Helping everyone get
amazing food on the table
WHY WE'RE HERE
We believe that a great meal can change your day.
But with everything life throws at you during the week, getting great meals on the table is not always easy.
You get home late from work. The recital runs over. Maybe you don't love cooking to begin with, or maybe you do — but you find yourself making the same things over and over again.
You need a helping hand in the kitchen. That's why we're here.
Short on time, but still want something nutritious? Try Dish by Blue Apron. Want dinners you can prep fast and pop in the oven before you help your kids with homework? Our Assemble & Bake meals are for you. We have 100+ chef-crafted meals to choose from, including our classic meal kits — and now you can order without committing to a subscription.
This is meal planning the way it should be: simple, inspiring, fun. Welcome to the new Blue Apron.
FROM OUR HEAD CHEF
John Adler
SVP/GM
“A lot has changed at Blue Apron over the years, but the principles that guide our food never have. Our goal isn't just to make cooking easier and more convenient, it's to make sure we're always giving you a unique, delicious bite. And like a chef in a fine-dining kitchen, we obsess over every detail to get there: every ingredient, every flavor combination, every step of every recipe. Because you deserve to have food you'll love every single day.”
Our promise to you
High-quality ingredients
We source our ingredients from some of the most respected producers around the country and the world. Every ingredient in our pantry, from Pat LaFrieda beef and Vital Farms eggs to Indian sauces from Brooklyn Delhi, is carefully curated.
Conscientious sourcing
We are committed to the humane treatment of animals raised for consumption, with animal welfare considerations guiding the sourcing decisions for all meat, poultry, and seafood in our supply chain. You can read our animal welfare policy here.
Freshness guaranteed
We consider it an honor to be invited into your kitchen, and we work closely with packaging engineers and logistics experts to make sure your meals and ingredients arrive at peak quality. If we ever fall short, we promise we'll make it right.