In 1984, Country Natural got its humble start with ranchers Doc and Connie Hatfield, who reached out to their neighbors with the dream of producing naturally raised beef in an environmentally sustainable way. They founded a cooperative that has since grown to involve 100 families, building relationships with major restaurateurs and retailers along the way. Their cattle is humanely raised on sprawling acres of land, and the beef they provide us has no antibiotics or added hormones.